Look at you! You are reading this. Good for you. If you find a typo you get a prize.

It is hard to express this without sounding like one of the following:

  1. Arrogant
  2. Ignorant
  3. Complacent

Hang with me. I am going to do my very best!

Hello! It is I, Grayson Starbuck, here again to bring you my best version of current wisdom through another blog post. I want to tell you about my daily struggle as a healthcare provider. I am sure many of you can relate to this, even if you aren’t working in the healthcare world. This struggle has to do with quality.

What determines if something is “worth it.”

When I first started this company, I undervalued myself. In a lot of ways, I think it is easy for us all to do this when we feel like we like we are still figuring things out. What I didn’t realize, at the time, is that a yearning for learning (ignore the rhyme there) didn’t have to be piggy backed with a proportional value rating. I have never really considered myself to be a globally humble person. Also, I have never considered my self to be globally arrogant person either.

I know what I am good at and I know what I am bad at.

My perception of my experience or skill set tends to guide my approach to planning for outgoing delivery of a specific skill/service/opinion/etc and incoming feedback that rebounds in respond to the aftermath. I finally realized that this might be what gets in the way of healthcare providers doing the right thing.

Maybe what the patient needs isn’t ALWAYS what I can provide… is that a bad thing?

Also, maybe you sell cars, Maybe you fix computers. Maybe you are an astronaut — in which case, you have better things to do than read my blog. Tell Elon “hi” for me. Have you considered the fact that maybe you can’t help everyone? Once we accept that, what do we do with this information? It certainly reduces the size of the net you are casting to capture paying customers. But how many people stay in that net?

Kinito Physical Therapy is turning into a well oiled machine specifically programmed to discover people that we can help.

Sure, it’s not the best business model. But what does this do for me? It puts me in a place where the people that find us, need us. People know what we can and can NOT do. No surprises. So here is (or was) my main frustration. Why is it that everybody can’t be this way?

What if there was that “perfect person” specifically placed in front of us to be the “right fit” each time for healthcare? For ANYTHING? But wait — do I want more people like that? From a business perspective, that is technically competition. But from a human perspective, it is amazing.

This isn’t the easy way of doing things.

I have turned a lot of people away because I just didn’t feel like I was the best fit for them. I know my colleagues can say the same. Except for Connor, he is a PT god and finds a way to help everybody (we are going to find out if my friend, Connor, reads these blogs like a good friend should). We serve people that need us.

I created this company with the goal of only taking in people we can help. However, I am very proud of our Google Reviews (over 65 results with 5 stars — whoop-whoop). I definitely have leaned on my Lord and Savior, Jesus Christ (and also coffee… and the occasional pep talk from my beautiful wife after I have a panic attack), to get through this “patient-first” process. Its the harder process. I hated it — back then. But now…

I am good.

I wake up every day knowing what I am capable of. Above all, I am not ever going to be a millionaire, but I have a defined purpose that I can get right with and this will allow me to serve others. I owe it to all of the people that have given us a chance to help them. Also, shoutout to my family for not dumping me for being an absolute lunatic along the way, but I think I already mentioned the cynical panicking.



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